Marketing combines the arts of brand creation, management, and enhancement. Of strategic importance to a business, marketers work to shape the public perception of an organization and its products. They help their companies anticipate the needs of their target group of consumers,
satisfy those needs, maintain relationships with customers whose needs have been met, and
aggressively attempt to expand the organization’s market share. Understanding the customer, what motivates him or her to buy a product, and using one’s personal creativity and enthusiasm to appeal to that motivation is the core of a marketer’s job.
In addition, marketers need a combination of talents to succeed in the business:
• Ability to conduct and analyze research
• Excellent oral and written communication skills
• Enthusiasm for the product being promoted and a good sense of consumer behavior
• Willingness to take risks and be adaptable
• Leadership, persistence, problem-solving, and creativity
• Ability to work effectively in a team setting
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